Keeping up with the market trends are important to your business.You should know about market trends, for a specific area or a area you farm in. Knowing what the average homes sales are for that specific neighborhood. Ask your favorite mortgage lenders to send you a weekly market update on financing programs and current interest rates. You should have some knowledge of what rates are to quote a guesstimated mortgage payments for buyer or refer them to a lender to get a detailed good faith estimate for more accurate monthly mortgage payments.
I am a big fan of webinars- they give me quick facts on the market trends to pass on to home buyers/sellers. Keeping up with real estate topics to yourself educated will go along way when keeping a buyer or seller engaged in their process of buying or selling a home. Be proactive and keep on learning. Learning is earning!